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Skinner Vineyards & Winery

Rooted in history and family legacy, Skinner Vineyards is a celebrated winery in El Dorado, California, known for its dedication to Rhône-style wines.

 

I had the opportunity to collaborate with Skinner Vineyards to enhance their brand storytelling through thoughtfully designing creative campaigns amongst all media platforms. I collaborated with the account team by directing photo sessions, and creatively brainstorming marketing campaigns through the use of animations, illustrations, social media graphics, and print collateral. 

My work reflects the winery’s deep heritage while embracing a modern aesthetic, helping to visually communicate their passion for sustainable winemaking and exceptional Rhône-style wines.

Creative Direction

"Sweetheart" candies inspiration for a Valentine's Day Promo Email Bundle of 4 Rosé bottles

Unwrap the Holiday Cheer with our '12 Days of Joy' Celebration!

Inspired by an Advent Calendar

Stop Motion

Skinner's 2023 Holiday Portfolio Hero Image for Landing Page

Revamping their Social Media Graphics

Using Banners

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Quotes / Phrases / Important Dates

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Making Memories and Tasting Notes

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Carousels

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Logo Proposals

Based on social media

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Photography Direction
More of this, less of that

More of this

Skinner's social media photos should evoke the brand's personality and pioneer a relationship that tells stories and journeys.

Conveying a sense of adventure, exploring new experiences, showcasing the beauty of its vineyard, tasting room, and distillery, and many more.

”Living in the moment” / “Adventurous/Journey/Enthusiasm” / “Making memories” / “Gaining new experiences” / “Sparking curiosity” / “Storytelling”

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Less of this

It's hard to see. Sometimes, the bottle is too far away and placed in the middle ground, making the chair in the foreground the main object.

Less of the view of the event of the entire event.

Focal points are everywhere.

Less posing for the photo.

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Print

Recipes for Summer BBQ

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Print Ad – Save the Grapes Magazine

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Animation

Recipes for Summer BBQ

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© 2025 Website designed by Tony Fung He. All rights reserved.

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