Skinner Vineyards & Winery
Rooted in history and family legacy, Skinner Vineyards is a celebrated winery in El Dorado, California, known for its dedication to Rhône-style wines.
I had the opportunity to collaborate with Skinner Vineyards to enhance their brand storytelling through thoughtfully designing creative campaigns amongst all media platforms. I collaborated with the account team by directing photo sessions, and creatively brainstorming marketing campaigns through the use of animations, illustrations, social media graphics, and print collateral.
My work reflects the winery’s deep heritage while embracing a modern aesthetic, helping to visually communicate their passion for sustainable winemaking and exceptional Rhône-style wines.
Creative Direction
"Sweetheart" candies inspiration for a Valentine's Day Promo Email Bundle of 4 Rosé bottles
Unwrap the Holiday Cheer with our '12 Days of Joy' Celebration!
Inspired by an Advent Calendar
Stop Motion
Skinner's 2023 Holiday Portfolio Hero Image for Landing Page
Revamping their Social Media Graphics
Using Banners
Quotes / Phrases / Important Dates
Making Memories and Tasting Notes
Carousels
Logo Proposals
Based on social media
Photography Direction
More of this, less of that
More of this
Skinner's social media photos should evoke the brand's personality and pioneer a relationship that tells stories and journeys.
Conveying a sense of adventure, exploring new experiences, showcasing the beauty of its vineyard, tasting room, and distillery, and many more.
”Living in the moment” / “Adventurous/Journey/Enthusiasm” / “Making memories” / “Gaining new experiences” / “Sparking curiosity” / “Storytelling”
Less of this
It's hard to see. Sometimes, the bottle is too far away and placed in the middle ground, making the chair in the foreground the main object.
Less of the view of the event of the entire event.
Focal points are everywhere.
Less posing for the photo.
Recipes for Summer BBQ
Print Ad – Save the Grapes Magazine
Animation
Recipes for Summer BBQ
